Mass Appeal India

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Mass Appeal India
Parent companyMass Appeal India
Founded2019
Distributor(s)Universal Music India
GenreHip hop
Country of originIndia
LocationMumbai

Mass Appeal India is an Indian subsidiary hip hop record label operated by Mass Appeal Records, an American independent record label founded in 2014 by Nas.[1]

History[edit]

Mass Appeal India began it's operations on 20 August 2019, as multi-partnership within Universal Music India. It is the first global subsidiary by Mass Appeal Records.[2][3]

The label initially signed the artist DIVINE as its inaugural signee.[4] On October 9, 2019, the label released its first track, "Kohinoor," by DIVINE. Later, he released three studio albums, "Kohinoor", "Punya Paap", "Gunehgar" with Mass Appeal India.[5]

In November 2023, KSHMR reconnected with his Indian roots to release the desi hip hop album "KARAM" through Mass Appeal India.[6] The album included collaborations from artists such as Raftaar, KRSNA, Ikka, Seedhe Maut, Raja Kumari, The PropheC, Dabzee, and Talha Anjum.[7] "KARAM" was in top position on the hip hop charts on Apple Music in India.[8]

In 2023, Mass Appeal India initiated a scouting program in the South Indian market to sign Malayalam hip-hop artists, after the growth in the Malayalam music Industry.[9] The label's first signee under this initiative was the hip-hop artist Dabzee. Subsequently, they signed other artists in Malayalam hip-hop, including ThirumaLi, BABY JEAN, Vedan, among others.[10]

Artists[edit]

Current[edit]

Former[edit]

Discography[edit]

Albums[edit]

Year Artist(s) Title Ref
2024 DIVINE, Karan Aujla STREET DREAMS [citation needed]
Heems LAFANDAR [25]
2023 AP Dhillon, Shinda Kahlon True Stories [26]
Tsumyoki A Message From The Moon [27]
KSHMR KARAM [28]
Dakait, Sez on the Beat Dev Nagri Aur Main [29]
yungsta, Sez on the Beat MEEN [30]
2022 Ab 17, Sez on the Beat TEZ FILAM [31]
DIVINE Gunehgar [32]
2020 Ikka I [33]
DIVINE Punya Paap [34]
2019 DIVINE Kohinoor [35]

References[edit]

  1. ^ Ritchie, Sharlotte (2019-08-20). "MASS APPEAL AND UNIVERSAL MUSIC INDIA TO LAUNCH MASS APPEAL INDIA". UMG. Retrieved 2024-05-31.
  2. ^ Smirke, Richard (2019-08-20). "Universal Music Partners With Mass Appeal to Take Indian Hip-Hop Global". Billboard. Retrieved 2024-05-31.
  3. ^ Grant, Shawn (2019-08-21). "Universal Music Group, Nas and Mass Appeal Partner for New Hip-Hop Label in India - The Source". Retrieved 2024-05-31.
  4. ^ "Mass Appeal India Is Now A Reality". www.rsjonline.com. Retrieved 2024-05-31.
  5. ^ Aswad, Jem (2019-08-20). "Nas, Mass Appeal and Universal Music Launch Hip-Hop Label in India, Sign Divine". Variety. Retrieved 2024-05-31.
  6. ^ Hirwani, Peony (2023-11-24). "KSHMR - Inspiring a Generation with Melodies and Meaning". Rolling Stone India. Retrieved 2024-05-31.
  7. ^ "American DJ KSHMR collaborates with Indian pop stars King & Zaeden on new track 'Aawara' - CNBC TV18". CNBCTV18. 2024-03-22. Retrieved 2024-05-31.
  8. ^ "KARAM". Chartoo. Retrieved 2024-05-31.
  9. ^ Lal, Sam (2020-10-11). "Rise of the street beat: India spits rhymes in Hindi, Malayalam, Tamil, Odia". The New Indian Express. Retrieved 2024-05-31.
  10. ^ "Breaking: Mass Appeal India Furthers Its Influence In Southern Rap Music With 4th Massive Signing, Malayali Emcee ThirumaLi Partners With Nas' Label - Culture Haze". 2024-03-08. Retrieved 2024-05-31.
  11. ^ "Malayalam Emcee ThirumaLi & Mass Appeal India Join Forces On Massive New Single 'Thericho', Prod. By Jay Stellar - Culture Haze". 2024-05-23. Retrieved 2024-05-31.
  12. ^ Chakraborty, Riddhi (2019-08-20). "Divine Signs With Nas' Label Mass Appeal". Rolling Stone India. Retrieved 2024-05-31.
  13. ^ Hirwani, Peony (2024-01-12). "EXCLUSIVE: Jass Manak Partners With Mass Appeal India". Rolling Stone India. Retrieved 2024-05-31.
  14. ^ Service, Express News (2023-09-15). "INTERVIEW | 'Manavaalan Thug' was meant for my album: Indie artist Dabzee". The New Indian Express. Retrieved 2024-05-31.
  15. ^ "Breaking: Southern India's Fierce Rapper Baby Jean Signs Exclusive Record Deal With Mass Appeal India - Culture Haze". 2023-08-17. Retrieved 2024-05-31.
  16. ^ "Breaking: Southern India's Prolific Emcee Vedan Signs Exclusive Record Deal With Mass Appeal India - Culture Haze". 2023-08-18. Retrieved 2024-05-31.
  17. ^ "AP Dhillon & Shinda Kahlon are ready for war with 'REAL TALK'". liftedasia.com. Retrieved 2024-05-31.
  18. ^ "American DJ KSHMR Teams Up With Pop Icons King & Zaeden On New Track 'Aawara'; Deets Inside". News18. 2024-03-22. Retrieved 2024-05-31.
  19. ^ Houghton, Edwin (2024-03-12). "New York's desi rap star Heems's new album re-imagines the diasporic experience as a place to be whole". GQ India. Retrieved 2024-05-31.
  20. ^ "Mass appeal india & gully gang present Aavrutti's error 404". Radio and Music.{{cite web}}: CS1 maint: url-status (link)
  21. ^ Britto, David (2024-05-21). "How A Viral Cypher Catapulted The Ranjha to Release His Song 'Muqabala' Via Mass Appeal". Rolling Stone India. Retrieved 2024-05-31.
  22. ^ Plus, Music (2023-05-11). "Yungsta and Sez on the Beat to release their debut album MEEN". Musicplus. Retrieved 2024-05-31.
  23. ^ "Raftaar's music label inks exclusive recording deal with rapper IKKA". The Shillong Times. 2021-11-13. Retrieved 2022-07-05.
  24. ^ "Rapper Raja Kumari gears up for 'Made In India' - Times of India". The Times of India. Retrieved 2022-07-05.
  25. ^ "Heems Returns with New Album 'Lafandar,' Brings Das Racist Mixtapes to Vinyl | Exclaim!". Heems Returns with New Album 'Lafandar,' Brings Das Racist Mixtapes to Vinyl | Exclaim!. Retrieved 2024-05-31.
  26. ^ "Breaking: Punjabi Rap & Pop Superstar AP Dhillon Releases 'True Stories' With Shinda Kahlon, Debuts With Mass Appeal India - Culture Haze". 2023-06-16. Retrieved 2024-05-31.
  27. ^ Tripathi, Shirish (2023-06-28). "Tsumyoki Curates an Emotional and Heartfelt Album "A Message From The Moon" |". The Indian Music Diaries. Retrieved 2024-05-31.
  28. ^ Hirwani, Peony (2023-11-24). "KSHMR - Inspiring a Generation with Melodies and Meaning". Rolling Stone India. Retrieved 2024-05-31.
  29. ^ "Dakait Drops Huge Debut Album 'Dev Nagri Aur Main' F/ Raga, Yungsta, Team Evolution & More, Prod. By Sez On The Beat - Culture Haze". 2023-10-12. Retrieved 2024-05-31.
  30. ^ Plus, Music (2023-05-11). "Yungsta and Sez on the Beat to release their debut album MEEN". Musicplus. Retrieved 2024-05-31.
  31. ^ Tagat, Anurag (2024-05-27). "When Dua Lipa Met SRK: Outdustry Have Cracked Artist Campaigns". Rolling Stone India. Retrieved 2024-05-31.
  32. ^ "DIVINE's Third Album 'Gunehgar' Featuring Global Guest Collaborators Such As Russ, Jadakiss, Armani White And Hit-Boy Out Now via Mass Appeal India! – MusiCulture". 2022-11-10. Retrieved 2024-05-31.
  33. ^ Desk, The News (2020-10-16). "Mass Appeal India signs rapper IKKA; to launch 'Level Up' on October 26". MediaBrief. Retrieved 2024-05-31.
  34. ^ "How DIVINE's latest album Punya Paap took shape in post-lockdown India". Red Bull. 2021-01-04. Retrieved 2024-05-31.
  35. ^ Tagat, Anurag (2023-10-09). "DIVINE Celebrates Four Years Since the Release of 'Kohinoor' Album". Rolling Stone India. Retrieved 2024-05-31.
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